Apr 11, 2022
In Wellness Forum
What kind of person can enter the London headquarters of Madame Tussauds Wax Museum with a very high threshold? The Queen of England, scientist Hawking, singer Adele... and a fitness trainer named Joe Weeks. After the epidemic, offline gyms were closed. Joe Weeks, who has a keen sense of smell, started an online fitness live broadcast-a live broadcast on March 24 alone attracted more than 950,000 households to watch, setting a special database Guinness record, and even Adele became his favorite. The remote "disciple" lost a full 90 pounds. In just one week after Christmas last year. Weeks made more than £9 million. Not only that, because his fitness classes helped fight the epidemic, he also won the British Empire Medal for it. Joe Weeks, who has earned both fame and fortune, is just a microcosm of the outbreak of family fitness under the epidemic. Not only in Europe and the United States, but even in China, where fitness penetration is industry mailing list much lower, the calorie battle has gradually become a big business. The entry of Apple Fitness+, the popularity of meal replacement concepts such as vitality forest, the rise of fitness variety shows and live fitness. The explosion of vertical tracks, and the six-fold share price of home fitness concept stock Peloton in half a year all echo this trend. On January 11 this year, Keep announced another $360 million in Series F financing, led by SoftBank Vision Fund, followed by Hillhouse Capital and other old shareholders. Tencent and other old shareholders continued to special database invest additionally, which was completed in December. I hear new people laugh, but also hear old people cry. In the first half of 2020 alone, more than 3,000 gyms in China have closed down. Some are smug, some are careful with trial and error, some are hesitant, some are closed down.